IBM Innovation Studio Experiences
Project: Transform Innovation Studios across North America, Europe, and Asia Pacific into modern environments with captivating experiences. Prioritize enhancing the client journey through engaging product-focused experiences while integrating design principles.
My role: Oversee the program from initial concepts through final execution. Lead teams through creative iteration- coordinating with vendors, managing budgets, and ensuring seamless communication with local stakeholders, real estate, brand teams, and studio leadership.
Project: Transform Innovation Studios across North America, Europe, and Asia Pacific into modern environments with captivating experiences. Prioritize enhancing the client journey through engaging product-focused experiences while integrating design principles.
My role: Oversee the program from initial concepts through final execution. Lead teams through creative iteration- coordinating with vendors, managing budgets, and ensuring seamless communication with local stakeholders, real estate, brand teams, and studio leadership.
The Experience Blueprint
The experience blueprint maps the client journey across all touch points in an Innovation Studio engagement. It emphasizes the desired outcomes and evoked emotions at each interaction point.
This blueprint served as a guiding framework for the transformation of studios worldwide.
The experience blueprint maps the client journey across all touch points in an Innovation Studio engagement. It emphasizes the desired outcomes and evoked emotions at each interaction point.
This blueprint served as a guiding framework for the transformation of studios worldwide.
The Experience Blueprint
Inspiration Zone
Client and partner groups gather in the inspiration zone before design thinking workshops to experience the power of IBM products.
This area of the studio houses interactive, immersive experiences meant to excite.
In the Racetrack Experience, participants observe the machine learning algorithm learn to drive a race car around a track to understand how a model is refined over time.
Spot is a robot that has sensor devices and analytics on its back, reducing costs associated with IoT instrumentation. Clients see how a robot can be deployed in different industry scenarios.
The Quantum Timeline & Cryostat experience highlights critical milestones in the progress of IBM's Quantum computing systems.
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The Cloud and AI blocks visualize how infrastructure, platforms, software, and services come together to enable organizations to accelerate data-driven decision-making.
The Mayflower experience immerses clients into the world of the first maritime research vessel. Clients walk away with a real-world example of the next generation of AI innovation.
With co-creation at the core of Innovation Studio engagements, we created world-class environments conducive to design thinking workshops.
We revitalized these spaces with new finishes, furniture, fresh co-creation tools, and branded elements to enhance collaboration and creativity.
Co-creation Spaces
We designed a series of spaces that provide clients, IBMers, and partners with dedicated environments to step away, engage in deeper conversations, and focus on their work.
Flexible Workspaces
Creative partners: George P. Johnson