Innovation Studio Brand
Project: IBM Innovation Studio is a new organization that was created from various client centers coming together into one global team. As a sub-brand of IBM, we created our unique visual identity.
My role: As an Experience Design Lead on the global team, I designed and implemented new content to communicate our value to clients, partners, and internal stakeholders. I worked with cross-functional teams to create digital and physical assets, including the external IBM.com website, internal pages, digital signage, and branded assets.
Project: IBM Innovation Studio is a new organization that was created from various client centers coming together into one global team. As a sub-brand of IBM, I was tasked with creating our unique visual identity.
My role: As an Experience Design Lead, I designed and implemented new content to communicate our value to clients, partners, and internal stakeholders.
IBM.com/innovation-studio
Designed Innovation Studio's external website showcasing our value and offerings.
Created a high-level overview video for Innovation Studio.
Video placed on IBM.com page, used in client presentations, and displayed at events.
Sizzle Reel
Business and thank you cards for events
Linkedin headers for the team
Gifs for slack comms, email, and internal pages
Customizable digital signage for in-studio client engagements
Client engagement agenda templates
Branded Assets
Created digital and physical branded assets for events, in-studio signage, webpages, emails, and social.