IBM Innovation Studio @ THINK
Project: Innovation Studio made an appearance at THINK, IBM’s annual flagship event. Our goal was to provide attendees with a glimpse into the Innovation Studio experience. We designed a "mini" studio, with 3 distinct zones: the expert zone, co-creation space, and inspiration lounge.
My role: Collaborate closely with studio leadership, events teams, and agencies to develop the client experience journey and create product-focused assets to maximize engagement during client meetings.
Project: Innovation Studio made an appearance at THINK, IBM’s annual flagship event. Our goal was to provide attendees with a glimpse into the Innovation Studio experience.
My role: Collaborate closely with studio leadership, events teams, and agencies to develop the client experience journey and create product-focused assets to maximize engagement during client meetings.
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Offering attendees a "preview" of the Innovation Studio experience.
Pop-up Studio
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Expert Zone (Relevance)
Co-creation Space (Focus)
Inspiration Lounge (Build)
Bringing the concept to life.
To build each designated area, we assessed the requirements for running an engaging experience, considering all aspects, including digital assets and presentations, furniture, tools and materials, and the Innovation Studio team.
After carefully iterating the layout, design, and experience, we brought the pop-up experience to life.
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The finished product.
Creative partners: George P. Johnson