Chervó USA
As an Advertising Associate at Chervó USA, I helped create brand's identity for the North American market. Recognizing that the European brand image wasn't resonating as anticipated, I led the development of creative campaigns, new style guides, ensuring a successful brand introduction.
My role: Graphic Designer & Photographer for the Fall/Winter 2020/21 & Spring Summer 2020 style guides. Led efforts from ideation, photoshoots, and publication design. Elevated the website though a user feedback survey to gain insight into usability & accessibility. Created graphics for socials, web, direct mail, and email.
As an Advertising Associate at Chervó USA, I helped create brand's identity for the North American market. Recognizing that the European brand image wasn't resonating as anticipated, I led the development of creative campaigns, new style guides, ensuring a successful brand introduction.
My role: Graphic Designer & Photographer for the Fall/Winter 2020/21 & Spring Summer 2020 style guides. Led efforts from ideation, photoshoots, and publication design. Elevated the website though a user feedback survey to gain insight into usability & accessibility. Created graphics for socials, web, direct mail, and email.
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