Immersion room Paris
Project: Create an immersion room in the Paris Innovation Studio that is a free-standing structure in the event space to display immersive, 360 degree content.
My role: Drive the project from ideation through execution, collaborating with creative agencies, fabrication vendors, and brand teams. Provide creative direction and iterate design, approve renders, and coordinate installation.
Multi-sensory storytelling
The goal was to craft a captivating facade that compels visitors to step into the room. Using vibrant hues of blue decorated with highly reflective materials, we created an eye-catching exterior.
Enhanced by strategically placed illumination, the Paris Immersion Room is unmissable.
Project: Create an immersion room in the Paris Innovation Studio that is a free-standing structure in the event space to display immersive, 360 degree content.
My role: Drive the project from ideation through execution, collaborating with creative agencies, fabrication vendors, and brand teams. Provide creative direction to design teams, approve renders, and coordinate installation.
The goal was to craft a captivating facade that compels visitors to step into the room. Using vibrant hues of blue decorated with highly reflective materials, we created an eye-catching exterior.
Enhanced by strategically placed illumination, the Paris Immersion Room is unmissable.
Multi-sensory storytelling
360° content
In the room's interior, visitors are fully immersed in product-focused content that sparks excitement and inspiration.
Setting the tone for the day, the room allows clients to experience IBM's offerings, rather than just hearing about them.
360° content
In the room's interior, visitors are fully immersed in product-focused content that sparks excitement and inspiration.
Setting the tone for the day, the room allows clients to experience IBM's offerings, rather than just hearing about them.
Creative partners: George P. Johnson