Exploratorium
Project: Create an innovative and interactive experience for clients to learn about IBM's success stories. The experience must be self-led if placed at an event or facilitated by an IBMer in a client engagement.
My role: Collaborate with creative agencies from ideation through execution. Provide feedback to 3D team and iterate design of experience. Identify which objects to use for each story and write scripts for studio teams to reference in engagements.
Project: Create an innovative and interactive experience for clients to learn about IBM's success stories. The experience must be self-led if placed at an event or facilitated by an IBMer in a client engagement.
My role: Collaborate with creative agencies from ideation through execution. Provide feedback to 3D team and iterate design of experience. Identify which objects to use for each story and write scripts for studio teams to reference in engagements.
A new wave of storytelling.
In creating Exploratorium, our goal was to make the experience approachable. We used everyday objects to represent different clients, industries, and stories to showcase IBM's impact.
In creating Exploratorium, our goal was to make the experience approachable. We used everyday objects to represent different clients, industries, and stories to showcase IBM's impact.
A new wave of storytelling.
Touchscreen rotates 90° to showcase horizontal and vertical content.
Each component of the experience is on casters and created with lightweight materials, allowing it to move throughout the space.
A modular tile with an embedded RFID reader fits on the podium, allowing viewers to trigger content by setting an object on it.
Object bases are custom fabricated to ensure they will sit flat on the shelving & hold RFID stickers to connect to the reader on the podium.
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Digital experience hub
The digital experience hub offers a repository for studio teams to access Exploratorium's client story content and Innovation Studio's new product experiences.
Digital experience hub
The digital experience hub offers a repository for studio teams to access Exploratorium's client story content and Innovation Studio's new product experiences.
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Creative partners: George P. Johnson