• MY PROCESS •
Information architecture
SOPHIA DEROSA
Hi! I'm a versatile designer specializing in experience and product design.
As a boundary-pushing designer, I thrive on creating engaging digital experiences that inspire clients to become brand advocates. I'm dedicated to crafting pixel-perfect, human-centric designs that infuse innovation into every touch point.
My skill set spans UX/UI design, product design, content strategy, and brand identity, allowing me to bring ideas to life across diverse mediums.
Thanks for checking out my work!
I infuse innovation into the user journey.
(01)
Define problem statement
Market Analysis
Empathy mapping
User journey mapping
(02)
DISCOVERY
Outline goals and objectives
Understand the market
Conduct user research
CONCEPT
Define direction
Develop visual narrative
Create user personas
Wireframing & storyboarding
Design Iterations
Usability testing
High fidelity prototypes
Bring user journey to life
Design pixel-perfect interfaces
Gather feedback & iterate
DESIGN
(03)
(04)
Quality assurance
Launch strategy
Finalized design assets
Review final design
Implement with cross-functional team
Monitor performance
LAUNCH
Project: With IBM Japan's relocation to Toranomon, we designed a new atmosphere for the Innovation Studio. By blending Innovation Studio's design principles and the vibrant essence of Tokyo's local culture, we created a modern and captivating client experience.My Role: Lead the project for Innovation Studio, partnering with architecture firms, vendors, real estate, and brand teams. Ensured all design decisions, for ~27,000 sqft of space aligned with the Innovation Studio brand, including floor plans, furniture, finishes, and wall coverings.